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After more than two decades serving Austin’s Asian community, Hana World Market is closing at the end of the year. What began as New Oriental Market in the early 2000s grew into a beloved cultural hub where families, students, and immigrants found the ingredients — and comfort — that reminded them of home.

Rising operating costs, inflation, and increasing expenses made it impossible for the family to keep the store open. And in the middle of preparing for closure, a devastating act of vandalism — someone cutting the refrigeration lines — caused thousands in unexpected losses and emotional strain.

In response, the ATX Asian Food community immediately came together with memories, photos, and messages of support. To help the family navigate these final months and support their employees, a GoFundMe has been launched by community members Rebecca Le Founder of the ATX Asian Food Community and The Honest Foodist and Nelson Lin of Soupleaf Hot Pot.

If Hana World has ever been part of your Austin story, you can help by donating or sharing the GoFundMe, visiting while the store remains open, or sharing your memories. Every gesture reminds this family how deeply they’ve shaped Austin’s Asian food landscape.

Read the full story and learn how to support Hana World.